Valextra, a luxury bag brand rooted in the essence of Milan, has been a symbol of exceptional craftsmanship for the past 85 years. Combining the Italian word for luggage, “valigeria,” with “extra,” signifying superlative quality, the brand has recently experienced a rejuvenation and is now prepared for rapid growth.
The brand’s success can be attributed to its focused strategy that revolves around its DNA, modernizing its archives, and weaving captivating stories. This approach is evident in its latest offerings, such as the Iside bag. Meticulously crafted in streaked black and white leather with updated hardware, the Iside bag highlights functionality while showcasing the construction and quality of the finish. Every Valextra bag is trimmed with black lacquer, further emphasizing its unique and superior quality.
Valextra’s commitment to its heritage is demonstrated through its reinterpretation of archive pieces for the modern customer. For example, the Milan handbag is made with innovative Valextra leather that plays with dimensions, and the Nolo crossbody bag features a concealed interior strap for added convenience. CEO Xavier Rougeaux recognizes the importance of combining archival designs with contemporary elements to create ergonomic functionality. Each Valextra bag is also numbered by the artisan who crafts it, ensuring excellent customer care and upholding the brand’s tradition.
To reinforce its dedication to quality and craftsmanship, Valextra has relocated its production facility to Rho, near Milan. This move allows the brand to recruit and train young artisans while safeguarding various skills. Additionally, Valextra has launched the Valextra Academy in collaboration with Italian fashion schools to nurture the next generation of artisans and preserve invaluable expertise.
With 33 boutiques worldwide, Valextra has a notable international presence. Particularly flourishing in the Japanese market, the brand is now focusing on expanding its footprint in the West, with plans to increase its presence in Paris and London. Despite its reputation for producing expensive handbags in exotic hides, Valextra’s logo-free approach has attracted a prestigious clientele that includes renowned individuals such as Gianni Agnelli, Jackie Onassis, Sharon Stone, and Reese Witherspoon.
Valextra maintains selective wholesale distribution, currently available in around 40 locations, including renowned retailers like Bergdorf Goodman and Antonia in Milan, as well as online platforms such as Farfetch and Luisa Via Roma. CEO Xavier Rougeaux believes that storytelling is paramount in connecting with the final customer, as Valextra thrives on emotions and expressions that foster a lasting relationship.
Although Valextra does not publicly disclose its financial figures, it is estimated to achieve annual sales of approximately 60 million euros, with double-digit growth projected for this year. The brand is under the ownership of Neo Capital, a French luxury investment firm that also holds investments in Vuarnet and a 30% stake in Victoria Beckham. Ralph Toledano, the chairman of UK fashion house Ralph Toledano, is also a board member for Valextra.
A visit to Valextra’s flagship boutique on via Manzoni is a sensory delight. The store elegantly showcases the brand’s leather creations alongside Italian masterpieces such as ceramics, vases, and fine glassware. Valextra’s commitment to precision and beauty is evident in its use of specially made calf skin and custom colors created exclusively for the brand by Italian tanneries.
With its dedication to its core values, modernization, and storytelling, Valextra is poised for even greater success in the luxury bag market. As it expands its presence in key markets and introduces innovative designs, the brand is set to captivate discerning customers worldwide.
Useful Links:
– Official Valextra Website
– Farfetch Online Platform
