Valentino is currently undergoing a transformation to become a more contemporary and youthful couture label, taking into account the shifting preferences of consumers in the digital age. Stefano Sassi, the CEO of Valentino, discussed the challenges faced by luxury brands in today’s market at a recent event organized by Altagamma, emphasizing the importance of effective communication to establish a strong brand identity.
To appeal to a younger demographic, Valentino has embarked on collaborations with unexpected partners like Birkenstock and Undercover, blending high fashion with modern influences. This strategic move aligns with the growing trend towards casual luxury, as seen in the brand’s successful introduction of sneakers and expanded sportswear offerings in menswear.
In a competitive landscape, Sassi highlighted the need for a comprehensive communication and distribution strategy to stand out. Valentino has invested in various marketing channels, from traditional media to social media influencers, as well as engaging with consumers through pop-up stores and online platforms. By focusing on a cohesive approach across different platforms, the brand aims to maintain relevance and connect with a global audience.
Despite challenges in some markets, Valentino remains optimistic about its growth prospects, reporting a revenue of €1.2 billion in 2018 and with plans for further expansion. The brand’s commitment to innovation and adaptability, while staying true to its heritage, sets it apart in the luxury market.
With a focus on creativity, collaboration, and agility, Valentino is positioned to redefine the boundaries of haute couture and set new standards for the future of luxury fashion.
For more information on Valentino’s recent collaborations and initiatives, visit their official website here.
To stay updated on the latest trends and news in the luxury fashion industry, explore Altagamma’s website here.
