Valentino, the renowned Italian fashion house, has partnered with Parisian textile retailer Tissu Market to embark on a new upcycling project called “Valentino Sleeping Stock.” The aim of this initiative is to give a second life to the fashion house’s archived fabrics. In its first year, the project has already managed to save and recover a remarkable 22,000 meters of Haute Couture fabrics.
This collaboration aligns with the growing trend of green initiatives within the fashion industry. Through the sale of these dormant fabrics, Valentino has not only prevented the emission of 265 tonnes of CO2 by avoiding the production of additional materials, but it has also significantly conserved water. A total of one million cubic meters of water, equivalent to the volume of 442 Olympic swimming pools, has been saved as a result of this project.
The founder of Tissu Market, Frank Lellouche, emphasized the importance of upcycling as a driving force for change in the fashion industry. He stated that the partnership with Valentino is based on shared values such as pursuit of excellence, inclusion, and commitment to the creative process. Lellouche believes that these values will guide their future steps in this unique collaboration.
Furthermore, the profits from the sale of the archived fabrics will be fully donated to the Bottega dell’Arte training project initiated by Valentino. This program aims to train future professionals for the fashion house, further supporting their commitment to sustainability and social responsibility.
Valentino has been actively promoting its eco-responsibility and sustainability commitments. Last year, the fashion house announced that it would turn off lights in its stores, warehouses, and workshops from 10 pm, as a measure to reduce energy usage. Additionally, Valentino has introduced more responsible packaging made from recycled materials.
With the Valentino Sleeping Stock project, the fashion house continues to embrace sustainability and strives to become a model of eco-responsibility within the industry. This endeavor reflects their dedication to repurposing and reintroducing previously archived fabrics into the market for creative reuse. By staying tuned for updates, fashion enthusiasts can witness the exciting progress of this initiative.
Useful links:
– Valentino Official Website
– Tissu Market Official Website
