Valentino, the renowned Italian luxury fashion label, is taking steps to revamp its website and e-shop, aiming to give it a fresh and international look. With a focus on enhancing the customer experience, Valentino plans to incorporate cutting-edge technologies and augmented reality into its new digital platform. The brand initially launched the new site in Japan in February and recently made its debut in the USA on May 24. Europe will be the next region to experience the website upgrade later this year.
The primary objective of Valentino’s website upgrade is to increase omni-channel integration, offering a seamless experience for customers. The brand aims to create an innovative platform that provides personalized content and services tailored to the preferences of individual customers. By strengthening its online presence and improving its omni-channel synergies, Valentino hopes to solidify its position in the luxury fashion market. The brand sees digital transformation as a strategic investment priority that aligns with its new business model.
To achieve its goals, Valentino’s new omni-channel platform is fully integrated with the existing Valentino Clienteling app. This integration allows client advisers to manage various services, including appointment booking, click-and-collect, and in-store merchandise pick up, all through a single iPhone tool. By bridging the gap between physical stores and the online platform, Valentino ensures a cohesive and convenient experience for its customers.
In addition to improved functionality, Valentino has also incorporated augmented reality experiences into its customer app. Through this innovative feature, customers can explore virtual pop-up stores and even try on virtual products using their smartphones. By offering these immersive experiences, Valentino aims to enhance customer engagement and provide a unique shopping experience.
Valentino expects its digital transformation to yield several long-term benefits. Beyond improving time-to-market, updates, and customer services, the brand sees this shift as an opportunity to promote a digital culture within the company. Furthermore, the data collection capabilities provided by its new platform will give Valentino a better understanding of its clientele.
As the fashion industry continues to evolve in the digital era, brands like Valentino must adapt and adopt new strategies to remain relevant and meet the expectations of their customers. By embracing digital transformation and investing in its online presence, Valentino is positioning itself for future success in the ever-changing world of luxury fashion.
Useful links:
– Valentino Official Website
– Business of Fashion
