Valentino, the renowned Italian fashion brand, is ramping up its digital strategy by appointing Enzo Quarenghi, a former Visa executive, to a newly created role as chief client officer and digital acquisition. With Quarenghi’s extensive background in digital innovation and customer experience from his time at Visa and American Express, Valentino is aiming to strengthen its online presence and enhance customer relations.
This strategic move comes as Valentino’s parent company, controlled by Qatari investment vehicle Mayhoola, appointed Jacopo Venturini, a former Gucci executive, as the group’s leader. Building on the successful revenue growth under Stefano Sassi’s leadership in 2019, Valentino is adapting to the changing market dynamics exacerbated by the COVID-19 pandemic that caused a significant downturn in luxury sales in 2020.
As the luxury industry shifts towards a more digital-first approach, Valentino recognizes the need to optimize its e-commerce platform currently managed by Richemont’s Yoox Net A Porter. By bringing on Quarenghi, a seasoned digital expert, Valentino is poised to capitalize on the increasing online sales of luxury goods, projected to exceed 30% by 2025 according to Bain.
With a focus on enhancing customer relations and digital innovation, Valentino is committed to staying ahead of the curve in the competitive fashion industry. Quarenghi’s appointment underscores Valentino’s dedication to navigating the evolving luxury retail landscape and maintaining its position as a leader in the digital era.
To learn more about Valentino’s digital strategy and the luxury fashion industry, check out these helpful links: Valentino Official Website and Forbes Article on Luxury Fashion Market Trends
