Italian luxury fashion brand Valentino has recently opened its new store on Avenue Montaigne in Paris. This new location has been described by the brand as a reinvention of itself, providing more space and three floors solely dedicated to women’s and men’s ready-to-wear and accessories. What sets this store apart is the inclusion of a floor exclusively for men’s collections, demonstrating Valentino’s commitment to providing a diverse range of options for their customers.
The concept for this new store was developed entirely in-house by CEO Jacopo Venturini and creative director Pierpaolo Piccioli. Their goal was to create a warm and evocative atmosphere that truly reflects the essence of the brand. To achieve this, the design incorporates Valentino’s signature red color against a backdrop of ivory white. In addition, decorative elements inspired by the world of couture from the 1930s to the 1970s have been carefully incorporated. This attention to detail is evident in the use of materials such as marble and onyx, as well as the inclusion of checkered patterns and metaphysical geometries throughout the space.
One of the standout design features of the new store is a stunning staircase that resembles a dress train. This architectural masterpiece not only serves as a practical means of navigating the different floors but also adds to the overall aesthetic appeal of the store. Another noteworthy aspect of the new location is the Red Room, a specially curated section adorned in scarlet velvet. This room pays homage to the rich Parisian heritage that Valentino holds dear.
Valentino’s commitment to celebrating craftsmanship can be seen through the unique and decorative elements incorporated into the store. Hammered brass showcases, ceramic handles, and plaster lights, all created by various artists, add an extra layer of beauty and attention to detail. To further enhance the shopping experience, the store will also host a month-long exhibition by Italian artist Gioele Amaro. This exhibition showcases Amaro’s most emblematic creations and provides an added element of artistic expression within the space.
In conclusion, Valentino’s new store on Avenue Montaigne in Paris marks a significant milestone for the brand. With its reinvented design and spacious layout, it provides a luxurious and immersive shopping experience for both men and women. If you find yourself in Paris, make sure to visit this exquisite store and explore the world of Valentino firsthand.
Useful links:
– Valentino Official Website
– Interview with Creative Director Pierpaolo Piccioli
