Italian fashion house Valentino has recently announced a collaboration with La Réserve des Arts, a French association dedicated to the reuse of materials. As part of this partnership, Valentino will be revaluing and selling the set designs from its recent Paris fashion show at fair prices to students and art professionals.
Valentino has been actively pursuing sustainable projects, and this collaboration with La Réserve des Arts is the latest example of their commitment. The fashion brand has generously offered the association all the set designs and accessories used in its Paris show on January 25th. This includes the impressive 475 square meter runway carpet, as well as draperies and various textile materials. Instead of being discarded, these items will now have a second life, benefiting both the environment and the creative community.
La Réserve des Arts, established in 2008, is an organization dedicated to combatting artistic waste. They collect set designs, accessories, and visual merchandising and sell them at fair prices to their community of over 10,000 members, which includes students and art professionals. These individuals will be able to utilize these materials for their own creative endeavors. Valentino’s collaboration with La Réserve des Arts aligns with their aim to lead by example in the circular economy and the reuse of materials.
Valentino’s focus on upcycling is evident in their recent initiatives. In December, the luxury brand launched Valentino Sleeping Stock, a project that involved selling their dormant fabrics. By doing so, they were able to avoid the production of additional fabrics, which resulted in the avoidance of 265 tons of CO2 emissions. This commitment to sustainability is part of Valentino’s broader strategy to become a model of eco-responsibility.
Furthermore, Valentino has been taking significant steps to increase their sustainability efforts. In October, the brand announced that lights in their stores, warehouses, and workshops would be switched off by 10 pm. This initiative aims to reduce unnecessary energy consumption. Additionally, Valentino unveiled new packaging made from recycled materials a year earlier, further emphasizing their dedication to eco-friendly practices.
The fashion industry as a whole has recognized the importance of eco-responsibility and sustainability. Major fashion houses, including Valentino, can no longer ignore the ecological urgency and the expectations of their increasingly informed and engaged consumers. Embracing eco-responsible luxury has become a common strategy for these brands, as they strive to address the environmental challenges facing the industry.
Useful links:
– La Réserve des Arts
– Valentino Sustainability
