Vagabond Shoemakers, the well-known footwear brand, has announced its plans to expand in the Asian market by opening an official Vagabond concept store on Tmall. The Swedish shoe label aims to tap into the massive potential of the Chinese marketplace with the launch of its AW23 Collection. While Vagabond is already present in over 45 markets, including North America, the UK, and various European countries, Asia remains a crucial growth target for the brand.
Tmall, one of the world’s largest online marketplaces, provides an ideal platform for Vagabond to penetrate the Chinese market. Its unparalleled reach and awareness in China make it an attractive avenue for luxury brands looking to establish a presence. Anders Odén, the CEO of Vagabond, views the opening of the Tmall concept store as a significant milestone for the company. Odén acknowledges the tremendous interest in their products from all over the world and highlights the importance of local market adaptation to reduce unnecessary shipping for sustainability reasons.
This strategic move by Vagabond aligns with its active expansion efforts in Asia. The brand has recently partnered with a new distributor in South Korea and has its products available through various retailers in Japan. By focusing on key Asian markets, Vagabond aims to capitalize on the region’s increasing demand for stylish and high-quality footwear.
Vagabond Shoemakers’ decision to establish a presence on Tmall reflects their commitment to providing convenient access to their products for customers. Tmall’s seamless online shopping experience and extensive user base create an ideal platform for consumers to discover and purchase Vagabond’s shoes and clothing.
With its latest venture on Tmall, Vagabond Shoemakers is poised to make a significant impact in the Asian market and solidify its reputation as a global fashion powerhouse. As the brand continues to expand its reach, it remains dedicated to delivering stylish and sustainable products to customers worldwide.
For more information on Vagabond Shoemakers and their expansion plans, you can visit their official website: https://vagabond.com
To explore the Tmall platform and discover Vagabond’s concept store, visit: https://www.tmall.com
