Inditex, the renowned Spanish fashion conglomerate, is strategically expanding its presence in the global market through its high-end brand, Uterqüe. Despite being the smallest brand within the Inditex family, Uterqüe has been experiencing remarkable growth in recent years. With a surge in sales of 13% in the first half of the year, Uterqüe has proven to be a €100 million brand, solidifying its position in the competitive fashion industry.
Led by José Luis Rodríguez Moreno, Uterqüe has been increasing its physical footprint in key regions worldwide, with 90 stores across 17 countries, particularly focused on markets such as Spain, Mexico, and Russia. The brand’s decision to open a pop-up store in London’s Covent Garden reflects its ambition to tap into the UK market, showcasing its exquisite Autumn Winter 2019 collection titled The Maze to London’s fashion-savvy clientele despite uncertainties surrounding Brexit.
Uterqüe’s unique blend of bold prints and tweed outfits has resonated with consumers, distinguishing it from other mid-market fashion labels in the city. The recently unveiled pop-up store offers an engaging shopping experience, featuring a Scandinavian and industrial-inspired interior design and enabling visitors to make purchases by scanning QR codes. The launch event attracted influencers and models, further cementing Uterqüe’s status as Inditex’s most exclusive and aspirational brand.
As Uterqüe continues to gain momentum internationally, it is poised to emerge as a significant player in the global fashion scene. By carving out a niche as a sophisticated and upscale label, Uterqüe complements the success of flagship Inditex brands like Zara and Massimo Dutti, solidifying Inditex’s position as an industry leader.
For more information on Uterqüe and Inditex, visit here and here.
