Unibail-Rodamco-Westfield (URW), a prominent retail developer, has announced the launch of its in-house media agency, Westfield Rise. Operating out of Paris and London, the agency boasts a team of 50 professionals spread across URW’s 11 European markets. Westfield Rise aims to provide brands and media buyers with a comprehensive solution for creating innovative and measurable campaigns across URW’s retail media assets.
URW’s expansive retail media assets include 1,700 digital billboards, 170 brand experience locations, and a range of online advertising capabilities. With the launch of Westfield Rise, URW seeks to cater to the advertising and media industries in a personalized manner while also exploring new opportunities. By leveraging data-driven insights and metrics, Westfield Rise intends to deliver captivating offline and online media campaigns and marketing activations to its highly engaged audience.
Caroline Puechoultres, Chief Customer Officer at URW, emphasizes that the launch of Westfield Rise will enable the company to provide a client-centric approach, powered by data, in order to deliver the best results for its clients. The agency’s platform is fully GDPR-compliant and will utilize various forms of audience data, such as footfall statistics of 550 million visits in Europe and an online consumer base of 40 million.
Leading the Westfield Rise team is Candice Mayer-Gillet, who brings extensive experience from her previous roles in URW’s leasing, operating management, and retail media businesses. Mayer-Gillet’s holistic understanding of URW’s capabilities will contribute to the agency’s ability to deliver tailor-made solutions for its clients.
Overall, with the launch of Westfield Rise, URW aims to solidify its position as a leading player in the retail media landscape by providing brands and media buyers with a comprehensive and tailored solution across Europe.
Useful links:
– URW Official Website
– URW Retail Media
