UK jewellery retailer Beaverbrooks is expanding its presence in the luxury market with the launch of a new high-end watch and jewellery brand called Loupe. The family-owned business has been working on this concept for two years and will debut the brand with two new boutiques in Milton Keynes and Croydon this summer.
Loupe will offer a carefully selected range of luxury watches, diamond, and fine jewellery collections. Partner brands such as Mikimoto, Gucci Fine Jewellery, Hearts on Fire, and Royal Asscher diamonds will be featured, along with unique pieces that showcase rare, colored gemstones and modern designs.
The boutiques will feature Swiss watch brands like Rolex, Omega, Hublot, Zenith, Breitling, Tudor, and TAG Heuer. This expansion comes in response to the growing demand for luxury jewellery and watches, as evidenced by Beaverbrooks’ 70% increase in watch sales and a 21% rise in average transaction value.
Managing director Anna Blackburn, the driving force behind Loupe’s development, expressed her excitement about introducing a fresh and contemporary boutique offering to the market. She emphasized the importance of providing a personalized and immersive retail experience for customers purchasing higher-priced items.
The launch of Loupe is a strategic move by Beaverbrooks to further establish its presence in the luxury market. Chairman Mark Adlestone described it as a key step in their expansion plans.
Loupe aims to meet the evolving needs and preferences of luxury consumers by tapping into the rising trend of experiential retail. By offering a unique and immersive shopping experience, the brand aims to set itself apart in a highly competitive market.
The launch of Loupe is indicative of the ongoing success and growth of the luxury retail sector, as consumers increasingly prioritize quality products and exceptional experiences. Beaverbrooks’ decision to enter this market demonstrates their commitment to adapting to changing consumer demands and seizing opportunities in the luxury segment.
As Loupe enters the luxury industry, it is poised to attract discerning shoppers who value craftsmanship, exclusivity, and exceptional design. With its carefully curated collections and focus on creating a memorable retail experience, Loupe has the potential to establish itself as a prominent player in the luxury watch and jewellery market.
Useful links:
– Beaverbrooks Official Website
– Retail Gazette – Jewellery & Watches News
