According to a recent report commissioned by the British Fashion Council (BFC) and Clearpay, UK consumers are displaying a shift towards more mindful shopping habits. The report, titled The State of Retail Report, highlights the increasing importance placed on responsible retail choices, particularly in relation to environmentally-conscious fashion purchases. A survey conducted for the report revealed that over 65% of respondents consider making environmentally-friendly fashion purchases to be either “very important” or “fairly important.”
One noteworthy finding from the survey is that 62% of respondents believe that the most crucial factor in clothing purchases is long-term wearability. This indicates a change in consumer mindset compared to previous years. Additionally, Clearpay’s data showcased an interesting trend, with consumers using the platform spending more on their clothing purchases. The average spend on clothing, beauty, cosmetics, and jewelry through Clearpay has increased from £163 in 2020 to £188 this year.
Moreover, Clearpay’s data also highlighted a growing interest in sustainable fashion among consumers. On average, there have been over 10,000 shopping referrals to sustainable merchants per month. This signifies a significant shift in consumer behavior and a desire for more sustainable fashion choices. The report also includes insights from fashion futurist Geraldine Wharry, who emphasizes that the pandemic has led to a focus on essential fashion purchases that prioritize comfort. She also highlights the importance of purchasing items that hold personal meaning and contribute to overall wellbeing.
Shakaila Forbes-Bell, Clearpay’s fashion and beauty psychologist, delves into the psychological shift observed during times of crisis, such as the global pandemic. She explains that consumers are seeking simplicity and adopting a more sociological approach to shopping, favoring pragmatism over materialism. This change has resulted in an increased interest in sustainability, as consumers prioritize environmentally-friendly choices that align with their core values.
These findings suggest a significant transformation in consumer behavior when it comes to fashion purchases. UK consumers are increasingly conscious of the environmental impact of their choices and are making more responsible decisions. As a result, the fashion industry will need to adapt to these changing priorities and cater to the growing demand for sustainable and durable clothing. Ultimately, sustainability and mindfulness are reshaping the relationship between consumers and their fashion choices.
Useful links:
– British Fashion Council
– Clearpay
