UK shoppers are increasingly relying on online shopping to fulfill their Christmas shopping needs, with the average expenditure reaching nearly £300. Research conducted by the Royal Mail reveals that a significant 30% of shoppers kick off their Christmas shopping as early as October, with the bulk of online purchases taking place between November 15 and December 13.
What’s intriguing is that men are outspending women when it comes to online shopping during the festive season, with an average spend of £304 in comparison to £271 for women. The primary driving force behind this shift towards online shopping is the unparalleled convenience it provides. The ability to shop round the clock, compare prices effortlessly, and do so from the comfort of one’s own home has led to the surge in popularity of online shopping.
When it comes to the most sought-after Christmas purchases, clothing clinches the top spot at 54%, closely followed by other popular categories like books, CDs/DVDs/videogames, toys, and toiletries/makeup. The ease of shopping from home has resulted in a 20% increase in online spending in 2017 compared to the previous year.
Whether using a laptop or smartphone, UK consumers are seizing the benefits of online shopping during the holiday season. The festive spirit is alive and thriving, with the average gift costing around £42 and each individual purchasing an average of seven gifts online.
In essence, the upward trajectory of online shopping continues during the Christmas season, with consumers embracing the convenience, simplicity, and variety offered by online retailers. The fashion industry, in particular, is positioned to reap the rewards of this trend, as clothing remains a favored choice among UK Christmas shoppers.
To explore more about Christmas shopping trends in the UK, visit Royal Mail and Statista.
