Renowned luxury shopping street, Savile Row, is gearing up to introduce two new prestigious brands to its lineup, Arthur Sleep and Clothsurgeon. These additions will further solidify Savile Row’s reputation as a hub for luxury fashion in East Mayfair.
One of the new entrants, Clothsurgeon, will take up residence at 40 Savile Row. Founded by Rav Matharu in 2012, Clothsurgeon is a bespoke streetwear brand that offers both personalized services and seasonal collections. Embodying a fusion of streetwear aesthetics and traditional menswear silhouettes, Clothsurgeon’s designs draw inspiration from counter-culture and the renowned craftsmanship of Savile Row.
Clothsurgeon is celebrated for its collaborations with iconic brands such as Coca-Cola, Champion, Nike, and Vans. The brand’s innovative approach to men’s fashion is expected to bring a distinct and exceptional addition to the existing lineup on Savile Row.
Arthur Sleep, the second brand joining the ranks, will be located at 7-8 Savile Row. Specializing in luxury footwear, Arthur Sleep will share the space with Cad & The Dandy, a well-known tailoring house. Together, they aim to create a dynamic retail experience that blurs the lines between showroom and workshop, allowing consumers to immerse themselves in the artisanal craftsmanship of these heritage brands.
Distinguishing itself from other retailers on Savile Row, Arthur Sleep will house the first shoe-making workshop in London in over a century, establishing its significance in the street’s historic narrative. The brand is committed to providing customers with a truly unique and immersive retail experience.
Julian Stocks, Property Director of The Pollen Estate, expressed his enthusiasm for the new arrivals, stating, “We are thrilled to welcome the exciting openings of Arthur Sleep and Clothsurgeon on Savile Row, both with strong connections to the street. These brands are exceptional additions to our world-class tailoring destination, and we are eager to showcase them in our area.”
With Clothsurgeon and Arthur Sleep injecting their distinct styles and innovative approaches into the fashion scene, Savile Row will continue to reign as a fashion hotspot for discerning individuals seeking luxury and craftsmanship. As the new brands make their mark on the iconic street, they will undoubtedly contribute to its rich history and maintain its allure for fashion enthusiasts worldwide.
To learn more about the exquisite craftsmanship of Savile Row, click here.
For a glimpse into Clothsurgeon’s unique fusion of streetwear and traditional menswear, visit this link.
