In a significant development for the UK fashion industry, two influential figures have made investments in Loop Generation, a designer resale start-up focused on the circular economy. Touker Suleyman, the owner of Ghost and Finery, and Tom Singh, the founder of New Look, have expressed their support for the London-based venture. Loop Generation specializes in selling pre-loved luxury fashion items in various categories, including womenswear, menswear, accessories, and footwear. The company was founded by Ewa Kozieja and Piotr Krzymowski, who carefully curate the selection of products offered.
Although the exact investment amount has not been disclosed, both Suleyman and Singh have shown their enthusiasm for working with Loop Generation. Suleyman expressed his excitement about the collaboration, while Singh acknowledged the founders’ achievements within the resale landscape as a source of inspiration.
Loop Generation initially launched as an online marketplace for pre-owned luxury fashion in 2019. However, this month, the company took a step further by opening its first physical store in London’s fashionable Chelsea neighborhood. What sets Loop Generation apart is its diverse range of products. In addition to well-known high-end fashion labels like Chanel, Balmain, Saint Laurent, Gucci, Fendi, Hermès, Dolce & Gabbana, and Prada, the store also offers unused beauty products from prestigious brands such as 111 Skin, La Mer, and Jo Malone.
Reducing clothing waste and operating sustainably are key goals for Loop Generation. To achieve this, the company ensures that all products sold are fully authenticated, allowing customers to trust the quality and origin of their purchases. Additionally, Loop Generation aims to minimize its environmental impact through its packaging practices. Every item is delivered to customers in fully degradable packaging, reflecting the company’s commitment to sustainability throughout its operations.
The investments made by Suleyman and Singh not only demonstrate their confidence in Loop Generation’s potential but also highlight the growing interest and support for circular fashion initiatives. With its blend of luxury fashion and beauty products, as well as its focus on sustainability, Loop Generation is well-positioned to attract consumers who are increasingly conscious of the environmental impact of their purchasing decisions.
As the fashion industry grapples with the challenges posed by fast fashion and excessive waste, initiatives like Loop Generation are paving the way for a more sustainable future. By extending the lifespan of luxury fashion items through resale, the company contributes to reducing the industry’s carbon footprint and promotes a more circular and responsible approach to fashion consumption. With the backing of influential figures like Suleyman and Singh, Loop Generation is poised to make a significant impact in the fashion industry and inspire further innovation in the field of circular fashion.
Useful links:
– Loop Generation Official Website
– Loop Generation Article on Vogue UK
