Twinset Milano, the renowned Italian luxury brand, is making waves in the UK fashion scene with its recent debut in the market. The opening of a new womenswear store on London’s prestigious King’s Road in Chelsea marks the brand’s official entry into the UK market. And the excitement doesn’t stop there – a new store opening at Westfield London’s The Village is set to take place on August 5th, further solidifying Twinset Milano’s presence in the UK.
Renowned for its high-quality knitwear and chic, feminine pieces, Twinset Milano is set to offer a diverse range of products in the UK. The brand’s different sub-brands cater to the eclectic and bohemian tastes of the modern Twinset woman, showcasing a variety of styles to suit every preference. CEO Alessandro Varisco is thrilled about the brand’s expansion into the UK, especially considering the strong e-commerce sales and growing demand for a physical store in the region.
In addition to its retail presence, Twinset Milano is delving into wholesale opportunities as part of its strategy to reach a wider audience in the UK. Varisco is confident that the brand’s distinct aesthetic, premium materials, and intricate detailing will resonate with the cosmopolitan population of London. By establishing a dedicated webstore scheduled to relaunch in early October, Twinset Milano is gearing up to capture the attention of UK fashion lovers, further cementing its position in the market.
To create a buzz around its UK launch, Twinset Milano has enlisted the help of British supermodels Georgia May Jagger and Suki Waterhouse for its upcoming AW18 ad campaign, slated for release in September. The brand, under the ownership of The Carlyle Group, boasts a global presence with 137 stores across Southern Europe, Russia, the Middle East, and Asia.
With its strategic expansion into the UK market and the exploration of wholesale opportunities, Twinset Milano is positioning itself as a key player in the competitive fashion industry. By infusing its signature Italian flair and feminine designs, Twinset Milano is set to captivate the hearts of fashion enthusiasts in the UK and beyond.
For more information about Twinset Milano and its latest collections, visit their official website here. To stay updated on the brand’s news and events, follow Twinset Milano on Instagram here.
