TV fashion stylist Gemma Sheppard has embarked on a new venture as a media mogul with the launch of her fashion and lifestyle brand, Voyages & Vanity. This brand encompasses a digital platform as well as a monthly newspaper that showcases contributions from prominent figures in the industry.
Geared towards female readers who have an interest in fashion and culture, the newspaper has an initial print run of 10,000 copies. Its unique 12-page “retro-chic” format provides a fusion of retro and contemporary fashion insights, along with articles on beauty, health, wellness, home, travel, and culture.
The inaugural edition of Voyages & Vanity has already been released and embodies contributions from notable individuals such as beauty expert Bryony Blake from This Morning, broadcaster and success coach Katy Hill, and bestselling author and wellness guru Davinia Taylor. Exclusive editorial content covers topics such as embracing sustainable fashion, the benefits of bone broth, and the transformative impact of the metaverse.
As the editor-in-chief, Sheppard aims to combat the decline of the print media industry by celebrating fashion’s cyclical nature and embracing creative nostalgia. She firmly believes that the tangible nature of print fosters an intimate bond with readers and complements the artistry found within the fashion world.
In the age of digital media dominance, print remains an essential tool for informing, nurturing, and entertaining readers, as well as establishing a profound connection between brands and their audience. Voyages & Vanity aims to fulfill this need and has already garnered an overwhelmingly positive response. Sheppard is excited about the prospects this brand brings and eagerly anticipates the journey ahead.
Ultimately, Gemma Sheppard’s introduction of Voyages & Vanity signifies her transition from a TV stylist to a media mogul. The brand’s fashion and lifestyle publication presents a distinctive amalgamation of retro and contemporary insights, with contributions from industry experts. Prioritizing the power of print media, Voyages & Vanity exalts fashion’s perpetually evolving nature and strives to forge an intimate bond with readers. With the intention of providing meaningful and tangible information while establishing a profound connection, the brand has received an incredibly positive reception. Sheppard aims to continue unveiling fashion treasures and embracing current trends through the brand.
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1. Link 1: (relevant link to a fashion website, if available)
2. Link 2: (relevant link to a lifestyle website, if available)
