Trussardi, the renowned Italian fashion brand, has recently made an exciting new appointment in its quest to regain its creative spark. With the departure of Gaia Trussardi, its previous creative director, in 2018, the fashion house has been operating without a guiding artistic force. However, Trussardi has now announced that it has found its new saviors in Serhat Işik and Benjamin A. Huseby, the founders of the Berlin-based label GmbH. This dynamic duo has been appointed as the artistic directors of Trussardi, and their mission is clear: to usher in a new era for the brand and tap into its rich, untapped potential.
Trussardi, which was founded in 1911, has a long history of craftsmanship and quality. However, with changing times and evolving consumer preferences, the brand recognizes the need for a fresh perspective to revitalize its creative vision. Serhat Işik and Benjamin A. Huseby bring just that. Not only do they come with a wealth of experience and expertise, but they also share Trussardi’s commitment to social and environmental responsibility.
Işik and Huseby, in their own label GmbH, have been champions of sustainability, regularly incorporating recycled and surplus materials into their creations. Their focus on reducing waste and embracing ethical practices aligns perfectly with Trussardi’s vision for the future. By infusing these values into their designs, the duo aims to attract new generations of consumers who prioritize conscious consumption.
Sebastian Suhl, the CEO of Trussardi, expresses his confidence in this new partnership, stating that it will bring a “contemporary and responsible lifestyle experience” to the fashion market. With Işik and Huseby at the helm, Trussardi aims to reclaim its position as a trendsetter and a brand that resonates with consumers on a deeper level.
Fashion enthusiasts and followers of Trussardi can eagerly await the unveiling of the first collection by Serhat Işik and Benjamin A. Huseby in autumn 2022. This collection promises to be a testament to their creative vision and the beginning of a new chapter for Trussardi.
Useful links:
1. Trussardi Official Website – Explore Trussardi’s heritage and discover their latest collections.
2. GmbH Official Website – Learn more about Serhat Işik and Benjamin A. Huseby’s label, GmbH, known for its avant-garde designs and sustainable approach.
