American denim brand True Religion has recently made waves in the fashion industry with the exciting announcement of Zihaad Wells as their new creative director. With over two decades of experience in design and brand leadership, Wells is set to bring his wealth of knowledge and expertise to steer the creative direction of the iconic denim brand.
Having previously served as the vice president of design at True Religion from 2006 to 2017, Wells made a notable impact before moving on to join AG Jeans as their vice president of design and creative. His impressive resume also includes positions at other esteemed brands such as Hudson Jeans, Levi’s Red, and Levi’s Vintage Clothing.
In his new role as creative director, Wells will be responsible for overseeing product design, marketing strategies, and the overall creative vision of True Religion. This strategic move by the brand reflects a larger initiative to bring back key figures from its past, as exemplified by the recent appointment of Michael Buckley as CEO, a former president of True Religion from 2006 to 2010.
The return of seasoned executives like Wells and Buckley signals True Religion’s dedication to revitalizing the brand and positioning it for success in the highly competitive retail market. The brand’s confidence in Wells’ abilities is evident in Buckley’s statement, emphasizing Wells’ renowned expertise in denim and sportswear design.
While Wells’ appointment marks an exciting new chapter for True Religion, the fate of Allen Onyia, who previously identified himself as the brand’s creative director, remains uncertain. FashionNetwork.com will closely monitor this evolving story and provide updates as they become available.
With the leadership of Zihaad Wells at the helm, True Religion is embarking on a journey towards rediscovering its prominence in the denim industry and solidifying its place among the top players in the market. The brand’s strategic decisions and focus on experienced leadership underpin its commitment to growth and innovation in the ever-evolving world of fashion.
For more information on True Religion’s latest developments, visit their official website here and stay tuned for updates from FashionNetwork.com here.
