Troubadour, a luxury accessories brand known for its ultra-functional items, is preparing to make a landmark move by opening its very first store in London’s West End. The store will be located at 65 Beak Street in the vibrant Soho neighborhood, just a stone’s throw away from the bustling shopping street, Regent Street. This move is significant for Troubadour as it coincides with the return of office workers and tourists to the area following the easing of pandemic-related restrictions.
Scheduled to open its doors in July, the store will be housed in the former space of Tommy Gun’s Original Barbershop. LaSalle Investment Management, the property’s owner, is proud to welcome Troubadour as its newest tenant. This exciting opportunity allows the brand to establish a physical presence and directly engage with its customers.
Troubadour has made a name for itself with its range of backpacks, duffles, totes, briefcases, wallets, and belts. Founded by Samuel Bail and Abel Samet, the brand’s mission was to create the perfect overnight bag that seamlessly transitions from the boardroom to outdoor adventures. They sought to produce bags that were elegant enough for business, durable enough for the great outdoors, and effortlessly stylish for weekends with friends.
In addition to functionality and style, sustainability lies at the core of Troubadour’s values. The brand is dedicated to producing long-lasting bags that can be repaired instead of replaced, thereby reducing the overall production and waste of bags. Troubadour achieves this by using fabrics made from recycled plastics and vegetable-tanned leathers, prioritizing eco-friendly materials.
While Troubadour already has a strong presence through partnerships with esteemed luxury retailers like Harvey Nichols and Matchesfashion, the opening of its own store signifies a significant milestone. It provides customers with the opportunity to experience the full range of Troubadour’s offerings in a dedicated space and highlights the brand’s commitment to providing high-quality, sustainable accessories.
The timing of Troubadour’s store opening couldn’t be better as the West End gradually regains its vibrancy. This opening symbolizes hope and rejuvenation for the area, while also offering customers the chance to discover and engage with a luxury accessories brand that seamlessly combines style, functionality, and sustainability.
With its strategic location in the heart of the West End, Troubadour’s new store in Soho is poised to become a premier destination for those in search of well-crafted, versatile accessories built to withstand the test of time. The brand is ready to cater to a discerning clientele that values quality, craftsmanship, and mindful consumption.
Footfall gradually returns to London’s West End, Troubadour’s new store opening is timely, providing a beacon of hope and revitalization for the area. Troubadour is set to make its mark as a sought-after luxury accessories brand by offering customers an unmatched blend of style, functionality, and sustainable craftsmanship.
Links:
1. Troubadour Official Website
2. Troubadour at Harvey Nichols
