Tranoï, a renowned French trade show with a 20-year history, is expanding its reach to the growing fashion market in China. After successfully entering the New York market from 2015 to 2017, Tranoï is now gearing up to make its mark during Shanghai Fashion Week in April 2019. A pre-launch event is scheduled for 14th October 2018 in Shanghai to introduce the brand to local organizations, media, buyers, and influencers.
David Hadida, the head of Tranoï, has expressed the brand’s long-standing interest in the Chinese market, particularly Shanghai Fashion Week. Recognizing the vibrancy and ambition of the industry players in China, Hadida sees immense potential in this market. The upcoming cocktail event during Shanghai Fashion Week will take place at the Bailian Fashion Center YQL and will feature runway shows from five selected labels as a sneak peek of the upcoming season.
While details regarding Tranoï’s BtoB format in Shanghai are still undisclosed, it is expected to showcase a mix of established labels from Paris and emerging Chinese or Asian brands. Hadida stresses the importance of selectivity and preparedness for the chosen labels to make an impact in China.
Shanghai Fashion Week currently hosts two major trade shows, Mode Shanghai and On Time. Tranoï’s arrival in the Shanghai market is likely to inject new energy into the fashion scene, providing a platform for international and local designers alike to display their creations. With its strategic vision and keen eye for talent, Tranoï is set to leave a lasting impression on Shanghai Fashion Week and beyond.
For more information on Tranoï and its expansion into the Chinese market, visit their official website here. If you’re interested in learning more about the upcoming Shanghai Fashion Week, you can find details on their official website here.
