Tous, a well-established Spanish jewelry and accessories brand, recently made headlines with the appointment of Carlos Soler-Duffo as its new CEO. This exciting news comes as Soler-Duffo, who previously held the role of sales director at Tous, steps into his new leadership position. He will be succeeding José Maria Folache, who has been at the helm of the company since 2012.
During his seven years at Tous, Soler-Duffo has demonstrated a proven track record of achieving business objectives that are in line with the company’s strategic vision. Alba Tous, the company’s president, has expressed her confidence in Soler-Duffo’s leadership abilities and believes in the skill and dedication of the entire team.
With a strong educational background in Administration and Business Management, as well as an MBA from ESADE Business School in Barcelona, Soler-Duffo brings a wealth of experience to his new role. His previous roles at companies like L’Oréal, Santander, and AS Watson Luxury, including serving as managing director of the Punt Roma brand from 2009 to 2012, have prepared him well for this leadership position.
In his statement, Soler-Duffo reaffirmed his commitment to driving the company towards achieving its strategic business objectives to solidify its standing as a premier global jewelry and accessories brand in the accessible luxury market segment.
As former CEO José Maria Folache moves on to lead Parfois, Tous reported a notable 10.6% increase in sales, reaching 446 million euros in 2017. With a presence in over 50 countries and a retail network comprising 700 stores, the brand, now 25% owned by the Swiss investment fund Partners Group, continues to expand its global reach. As Tous approaches its centenary in 2020, the brand remains focused on enhancing its position in the competitive global market.
For more information about Tous and their latest collections, visit their official website. To learn more about the luxury market and industry trends, check out this insightful report from McKinsey & Company.
