Toteme, the Stockholm-based fashion label renowned for its distinct Scandinavian design aesthetic, has recently unveiled its first European store outside of Sweden, now located in the prestigious Mayfair district of London. Set within a historic Victorian building at 12 Mount Street, the flagship store offers a tantalizing glimpse into the brand’s rich heritage within a modern and serene environment. Spanning over 180 square meters, the space exudes Toteme’s unwavering commitment to craftsmanship and meticulous attention to detail, showcased through its minimalist interiors and textured embellishments.
The store effortlessly marries Toteme’s contemporary designs with the building’s timeless architecture. Limestone walls, flooring, and fixtures create a seamless and harmonious backdrop. To add a touch of visual intrigue, the space incorporates strategic bronze graphic accents, cleverly conceals functional elements like mirrors and trays within the walls, thereby elevating the sense of surprise and exploration.
Besides showcasing Toteme’s clothing collections, the store features an enticing array of artworks and furniture crafted by both Swedish designers and international artists. Among the notable pieces are works by American post-conceptual artist Wade Guyton and Swedish sculptor Carl Milles. Noteworthy furniture highlights include a nickel sofa by Marc Newson, armchairs and a table by Otto Schultz, a daybed by Olle Engkvist, and lamps inspired by Gunnar Asplund, a visionary in functionalist design.
Co-founder Karl Lindman emphasizes the significance of crafting a unique space that authentically embodies the Toteme brand. He explains, “The design of the London store has been meticulously executed, showcasing a subtle minimalism that reveals extraordinary details and textures upon closer examination.” This sentiment holds true as the store also spotlights pieces from Toteme’s pre-spring 24 collection, introducing its inaugural jewelry line.
The opening of Toteme’s flagship store in Mayfair marks a momentous milestone for the brand, signaling its expansion within Europe. With its unwavering dedication to Scandinavian design and unwavering commitment to quality, Toteme is poised to captivate both fashion enthusiasts and design aficionados alike. The store’s artfully curated interior and diverse product offerings offer a truly immersive shopping experience. Whether you are a devoted fan of the brand or simply appreciate refined and thoughtful design, a visit to Toteme’s Mayfair store is destined to leave an indelible impression.
To learn more about Toteme and their latest collection, visit their official website (insert https://www.toteme-studio.com/).
For a virtual tour of Toteme’s flagship store in Mayfair, click here (insert https://www.virtualstorevisit.com/toteme-london/).
