In a significant move to reinforce its continued growth and expansion in key markets, Tory Burch LLC has appointed Yves Coppin as the president of Europe and the Middle East. Taking on the responsibility of overseeing all aspects of Tory Burch’s business activities in these regions, Coppin’s appointment showcases the company’s commitment to further establishing itself as a leading luxury fashion brand. Based in Milan, Coppin brings with him a wealth of experience from his previous leadership roles in the fashion and luxury industry.
Having served as the managing director for Greater China and APAC at Celine, as well as holding positions as president of China and APAC at Berluti and regional director for Moët Hennessy for APAC, Coppin has established a track record of success in the industry. His experience also includes working as a brand manager at Mars, Inc. in France, contributing to his valuable insights and understanding of the fashion and luxury market.
Tory Burch CEO Pierre-Yves Roussel expressed his confidence in Coppin’s abilities, emphasizing his proven leadership skills and global perspective. Roussel believes Coppin’s entrepreneurial mindset and impressive track record make him an excellent fit for the company as it continues to grow and expand its presence in Europe and the Middle East.
Coppin himself expressed his excitement to join the Tory Burch team and praised the brand for its beautiful designs, innovative approach, and clear sense of purpose. He commended the brand’s past successes and showed his commitment to taking the business in Europe and the Middle East to the next level alongside Roussel and the entire team.
Tory Burch has made significant progress in the European market since opening its first flagship store in London in 2010. The brand now has three stores in the capital and has expanded to other major cities across the continent, including Paris, Rome, and Munich. Furthermore, Tory Burch has been steadily increasing its presence in the Middle East, with boutiques in Bahrain, Kuwait, Qatar, and the United Arab Emirates. To further fuel its growth in these regions, the brand has also expanded into e-commerce, establishing eight local websites and implementing wholesale distribution in select department and specialty stores.
The appointment of Yves Coppin as president of Europe and the Middle East reflects Tory Burch’s determination to expand its global reach and strengthen its position as a top luxury fashion brand. With Coppin’s expertise and leadership, the company aims to drive further success and growth in these key markets. With this strategic move, Tory Burch is well-prepared to seize new opportunities and establish new partnerships in Europe and the Middle East.
For more information on Tory Burch and its expansion efforts, please visit:
1. Tory Burch Official Website
2. Business of Fashion – Tory Burch
