According to a recent ranking by Emplifi, a digital marketing firm, Lamborghini is the leading brand on Instagram in terms of likes. The Italian automaker has garnered 31 million followers on the image-based social network, thanks to its daily posts showcasing new releases, exceptional pieces, and moments from events and circuits. Emplifi’s data shows that Lamborghini receives a median of 306,850 likes per post, making it the top brand in terms of engagement.
While Netflix US and Nike occupy the top three spots in the ranking, the automotive industry also dominates the top ten. Bugatti secures the fifth position with a median score of 187,849 likes per post, while Ferrari and Porsche take the seventh and eighth positions with 163,106 and 160,340 likes, respectively. These brands have a common strategy of curating visually striking images of colorful vehicles in dreamlike settings.
However, there is one fashion figure that stands out in this ranking, and that is Jacquemus. The designer’s Instagram account offers a blend of his personal life, including his relationship, dog, and travels, along with his latest collections and campaigns. This unique approach seems to be paying off, as Jacquemus reportedly receives a median of 160,137 likes per post.
It is worth mentioning that Xbox, the gaming console brand owned by Microsoft, occupies the tenth position in this ranking. With its recent partnership with luxury fashion house Gucci, Xbox is expected to gain even more engagement in the future.
Useful links:
– Lamborghini’s Instagram account: https://www.instagram.com/lamborghini/?hl=en
– Jacquemus’ Instagram account: https://www.instagram.com/jacquemus/?hl=en
