Tommy Jeans, a subsidiary of Tommy Hilfiger under PVH, has recently unveiled its spring campaign, featuring a talented and diverse group of individuals who are influential in shaping youth culture around the world. The campaign aims to highlight their unique perspectives and capture the essence of their generation. The cast includes Nelson Gariba from the Netherlands, Mia Regan from Britain, Kit Price with a Malaysian upbringing, Kicki Yangz from China based in Berlin, and Dahana De Caro, a French designer and art director.
Photographer Tyrell Hampton had the opportunity to capture the campaign’s ads, choosing a relaxed weekend getaway as the backdrop. The cast members were adorned in Tommy Jeans essentials, embodying the Classic American Cool lifestyle while enjoying the warmth of the sun. It’s important to note that although the cast represents a global mix, the collection itself stays true to Tommy Hilfiger’s famous all-American edge.
The new Tommy Jeans collection offers a range of denim essentials that have become synonymous with the fashion preferences of the new generation. It seamlessly combines iconic Americana prep and streetwear, drawing inspiration from the West Coast sports culture. Moreover, the collection features lightweight outerwear pieces that can be styled for any occasion, offering versatile day-to-night fashion options.
Tommy Jeans’ spring campaign not only displays the latest trends in fashion but also marks the brand’s dedication to celebrating the voices and perspectives of young individuals. By bringing together a diverse and talented cast, the campaign seeks to inspire and empower the next generation, urging them to fully embrace their individuality and play a part in shaping the future of youth culture. With its timeless American aesthetic, Tommy Jeans remains a go-to brand for those who desire effortlessly cool and stylish pieces.
Useful links:
1. Tommy Jeans Official Website
2. PVH Official Website
