As part of PVH Corporation, Tommy Hilfiger is paving the way for sustainable practices in the fashion industry with their upcoming shoppable livestream event. Scheduled for September 29, 2020, viewers will have the opportunity to explore and purchase pieces from various Tommy Hilfiger collections while learning about the brand’s sustainability efforts.
In a break from tradition, Tommy Hilfiger chose to forgo the typical New York Fashion Week presentation in favor of this groundbreaking approach. By leveraging the power of technology and digital platforms, the brand is able to engage directly with consumers in a more meaningful way.
With a lineup of special guests including Lewis Hamilton and other influential figures, the livestream is sure to be an exciting and informative event. Hosted by familiar faces from the industry, viewers can expect to gain insights into the latest trends, sustainability initiatives, and more.
Powered by cutting-edge technology from Blive, the event promises a seamless shopping experience for viewers, allowing them to interact with the content in real-time. Additionally, the option to rewatch the livestream ensures that everyone has the opportunity to engage with the content at their convenience.
By embracing this new format, Tommy Hilfiger is setting a precedent for other brands to follow suit in prioritizing sustainability and innovation. As the fashion industry continues to evolve, it is clear that digital experiences like this are the way forward for engaging with consumers in a meaningful and impactful way.
To stay updated on Tommy Hilfiger’s latest initiatives, be sure to tune in to the shoppable livestream event on September 29th at Tommy.com. Don’t miss this opportunity to shop sustainably and support a brand that is leading the charge towards a more eco-conscious future.
For more information and to watch the livestream event, visit Tommy.com. To learn more about Blive and their innovative event platform, visit Blive.
