Tommy Hilfiger has recently broken new ground in the fashion industry with its inaugural livestream shopping event in Europe and North America. This forward-thinking move emphasizes the brand’s shift towards a see-now-buy-now model, bringing its latest collections directly to consumers in a fresh and interactive manner.
The livestream shopping experience, accessible through tommy.com, was hosted by model Manuela Frey and actress Zoë Pastelle, among other notable guests. The spotlight was on showcasing the spring collections for Tommy Hilfiger, Tommy Jeans, and Tommy Sport, offering valuable insights into the inspirations behind these stylish designs. Viewers not only had the pleasure of watching the event live but also had the option to add their favorite pieces to an online shopping bag for immediate purchase post-event.
What truly distinguishes this event is the high level of audience engagement facilitated by Tommy Hilfiger. Viewers were able to interact with the hosts by submitting questions, partaking in quizzes, and even voting on specific content. This interactive element underscores Tommy Hilfiger’s commitment to establishing direct and personalized connections with consumers.
Since 2016, Tommy Hilfiger has been a trailblazer in the see-now-buy-now movement, and this livestream shopping event represents a significant stride in the brand’s strategy. As the fashion industry navigates the disruptions caused by the Covid-19 pandemic, with many traditional fashion weeks being canceled, Tommy Hilfiger’s innovative approach signals the emergence of new digital formats for fashion presentations.
This event not only showcases Tommy Hilfiger’s dedication to innovation but also raises important questions about the future of conventional runway fashion shows. The livestream event is now available for replay for a limited period, offering viewers the chance to immerse themselves in the collections and relive the excitement in a completely novel way.
In essence, Tommy Hilfiger’s premiere livestream shopping event has established a fresh benchmark for the fashion industry, blending technology, interactivity, and style harmoniously to mirror the brand’s progressive stance towards fashion.
To learn more about the evolution of livestream shopping events in the fashion industry, check out this informative article here.
For insights into the impact of digital innovation on the fashion industry, take a look at this insightful analysis here.
