Designer-entrepreneur Tommy Hilfiger is making waves in the fashion gaming industry as he prepares to launch an interactive mobile game called FashionVerse. Hilfiger Ventures, a company co-founded by Hilfiger and Joe Lamastra, has partnered with global game publisher Tilting Point to bring this groundbreaking game to life.
FashionVerse will be easily accessible to millions of users as it will be available for iOS, Android, and Netflix. Subscribers to Netflix will have the game included in their memberships through the Netflix mobile app, which will provide instant scale and reach for the game.
Developed by Brandible, FashionVerse promises to deliver an immersive experience through the use of the latest artificial intelligence (AI) technology. The game incorporates photorealistic 3D avatars, settings, and props created using advanced AI technology, which brings together the worlds of fashion and gaming in a way that is rarely seen in these industries.
The game offers players the chance to take on design challenges in two different modes: Stylist mode and Trendsetter mode. In Stylist mode, players are able to create fashion sets, while Trendsetter mode allows them to create mood boards inspired by the latest fashion trends. Players can also share their creations, vote on other players’ scenes, unlock new clothing styles, and discover the latest trends from real-world fashion brands.
Diversity and inclusion are important aspects of FashionVerse, with the game featuring models of different sizes, ethnicities, and abilities. This inclusivity was envisioned by Tommy Hilfiger as a way to make fashion more accessible to a wider audience. By utilizing technology, FashionVerse aims to bring people together in a virtual community where creativity can flourish.
It’s important to note that FashionVerse is not a launch by Tommy Hilfiger’s fashion company, but rather a project from Hilfiger Ventures. This allows other fashion and beauty brands to participate and contribute to the game, adding to its appeal and variety.
Kevin Segalla, CEO of Tilting Point, emphasized the significance of this collaboration, stating that fashion fans are an underserved audience in the gaming space. Partnering with Hilfiger Ventures presents a unique opportunity to cater to this audience and provide them with an engaging gaming experience.
During the launch of FashionVerse, the game will feature a series of virtual Pop-Ups that will last two weeks. These Pop-Ups will showcase collaborations with major fashion, entertainment, art, and beauty brands, allowing players to interact with the modern fashion universe and style their models according to the participating brands’ campaigns and collections. Completing these challenges will also earn players special rewards.
In addition to fashion, the game will integrate music and popular culture, featuring digital exclusives from renowned artists and musicians. This integration of various creative industries adds an extra layer of excitement and entertainment to the game.
The announcement of FashionVerse has generated considerable buzz, thanks in part to Tommy Hilfiger’s well-known name and influence. This recognition and reputation have undoubtedly facilitated discussions with major players like Netflix and potential brand partners. While specific brands participating in the game have not been revealed, it is evident that FashionVerse is poised to make a significant impact in the fashion and gaming industries.
With its innovative approach, advanced AI technology, and commitment to diversity and inclusion, FashionVerse is set to revolutionize fashion gaming and provide an unparalleled gaming experience for fashion enthusiasts worldwide. The launch of this game marks an exciting milestone in the convergence of fashion and gaming, and it will be fascinating to see the impact it has on the industry.
Useful links:
– [FashionVerse Official Website](https://www.fashionversegame.com/)
– [Tilting Point Official Website](https://www.tiltingpoint.com/)
