Tommy Hilfiger, a renowned fashion brand operating under the PVH umbrella, has recently announced the launch of applications for the third edition of the Tommy Hilfiger Fashion Frontier Challenge. This global program aims to empower and support start-up and scale-up businesses that are driving positive social impact within the fashion industry. Since its inception in 2018, the Fashion Frontier Challenge has granted a total of €350,000 to businesses committed to bringing about change in their communities.
In response to the current global landscape, Tommy Hilfiger is placing a strong emphasis on elevating and championing Black, Indigenous, and People of Color (BIPOC) entrepreneurs in this year’s challenge. The objective is to advance communities and promote inclusivity within the future of fashion. Not only are entrepreneurs encouraged to apply, but consumers are also invited to participate by evaluating submissions and assisting in the selection of the finalists.
Entrants are required to submit project proposals centered around creating a more inclusive fashion value-chain in order to be considered for the challenge. The selection process will involve shortlisting six finalists who will then receive guidance from Tommy Hilfiger and external experts to refine their project plans. These finalists will undergo training from a pitch coach to prepare for presenting their concepts at a global event set for early next year.
Moreover, consumers will play a crucial role as Consumer Judges, aiding in the selection of finalists from a pool of 200 to 50. With increased prize funding this year, winners stand to receive a collective total of €200,000, along with the chance to win an additional €15,000 through the Audience Favorite Vote. The selected entrepreneurs will also benefit from a year-long mentorship with Tommy Hilfiger’s internal experts, a spot on the INSEAD Social Entrepreneurship Program, and a year-long mentorship from INSEAD.
The Tommy Hilfiger Fashion Frontier Challenge presents a distinctive opportunity for entrepreneurs passionate about driving change in the fashion industry. It serves as a platform to showcase innovative ideas, contribute to positive transformation, and receive invaluable support and mentorship from industry professionals. Applications are currently open, with the deadline for submissions set for March 8th.
To apply for the Tommy Hilfiger Fashion Frontier Challenge, visit their official website here. For more information and updates, follow their social media channels here.
