Tommy Hilfiger has recently announced that Thiago Alcantara, a star player for Liverpool football club, will be serving as the brand ambassador for its AW22 men’s watch and jewellery collection. The campaign, which was beautifully shot by Marco Fischer in northern Spain, is set to launch this month across Europe.
The decision to choose Thiago Alcantara as the brand ambassador goes beyond his athletic prowess. Tommy Hilfiger is highlighting Thiago Alcantara’s involvement with the Alcantara Family Foundation, an organization that strives to make a positive impact on society. By selecting Thiago Alcantara, Tommy Hilfiger is showcasing the values of dedication to excellence, determined optimism, and social responsibility.
The campaign will feature key pieces from the men’s collection, including a vintage racing-inspired sports watch that can be worn for any occasion. This collection is created under the license agreement between Tommy Hilfiger and Movado, a brand that holds licenses for other renowned names like Olivia Burton, Ebel, Concord, Coach, Hugo Boss, and Lacoste.
Gone are the days when brand ambassadorships were solely based on attractiveness or athletic abilities. Tommy Hilfiger’s choice of Thiago Alcantara highlights the importance of a celebrity’s involvement in social causes and their ability to positively impact society.
This partnership between Tommy Hilfiger and Thiago Alcantara reflects the brand’s ongoing commitment to merge sports, fashion, and social responsibility. It is a testament to the influential power athletes possess beyond their respective fields.
As the campaign launches across Europe, it is bound to generate attention towards Tommy Hilfiger’s men’s watch and jewellery collection. The collaboration with Thiago Alcantara adds credibility and authenticity to the brand’s designs, appealing to both sports enthusiasts and fashion-conscious individuals.
Tommy Hilfiger’s brand ambassadorship with Thiago Alcantara signifies its desire to associate with individuals who share the vision of making a positive impact on society. By selecting Thiago Alcantara, a football star actively involved in philanthropy, Tommy Hilfiger is making a statement about its values and the direction it wishes to take.
As the Tommy Hilfiger brand continues to expand and innovate, this collaboration with Thiago Alcantara sets the stage for future partnerships that go beyond simple endorsements. It emphasizes the growing importance of social responsibility in the fashion world and the influence celebrities have in driving positive change.
Overall, Tommy Hilfiger’s decision to appoint Thiago Alcantara as its brand ambassador for the AW22 men’s watch and jewellery collection is a strategic move that aligns with the brand’s values and aspirations. This campaign not only showcases the brand’s designs but also highlights the power of collaboration between fashion and sports in making a meaningful difference in society.
Links:
1. Tommy Hilfiger Official Website
2. Movado Official Website
