Tommy Hilfiger, the renowned fashion brand owned by PVH Corp., has announced an exciting new partnership with Canadian singer-songwriter Shawn Mendes. The collaboration, named ‘Play it Forward’, aims to leverage their talents and shared commitment to sustainability to make a positive impact on the fashion industry and the world at large.
Recognizing Mendes as both a talented musician and a representative of the new generation of ‘Futuremakers’, Tommy Hilfiger believes that together they can build upon the progress already made in terms of sustainability and take it to the next level. While they acknowledge there is still work to be done, they are confident that by joining forces, they can raise more awareness and create lasting change.
The collaboration kicks off with Mendes becoming the face of Tommy Hilfiger’s global campaign for Summer 2022, titled ‘Classics Reborn’. Captured by photographer Craig McDean, the campaign showcases Mendes wearing styles from the sustainable-focused 1985 ‘Program’ collection. Additionally, Mendes will wear custom-made, sustainable clothing by Tommy Hilfiger throughout his upcoming world tour, ‘Wonder: The World Tour’. In a commitment to sustainability, Mendes has pledged to make the tour climate positive by reducing CO2 emissions by 50% per show compared to his previous world tour in 2019. Any remaining emissions will be offset through a combination of carbon removal and carbon avoidance projects. Tommy Hilfiger will donate $1 million to mitigate and offset the environmental impact of the tour.
The collaboration will culminate in the launch of a co-designed capsule collection in Spring 2023. This collection will specifically focus on sustainable essentials, reflecting the shared commitment of both Tommy Hilfiger and Shawn Mendes. Mendes has already showcased his support for Tommy Hilfiger by wearing the brand to the 2022 Met Gala, aligning himself with the brand’s values.
Mendes expressed his excitement about the partnership, stating that he has always been inspired by Tommy Hilfiger and the iconic brand he has built. He is eager to share their journey with his fans and believes that everyone has a role to play in creating a more sustainable future. Mendes looks forward to learning from Tommy Hilfiger and exploring how creative reimagination can positively impact the fashion industry. He is also excited to share his own perspective on living more sustainably.
The partnership between Tommy Hilfiger and Shawn Mendes represents an exciting step towards a more sustainable future for fashion. By combining their talents, resources, and dedication, they aim to make a lasting impact on the industry and inspire others to join the movement towards a more sustainable world. Through their global campaign, world tour, and co-designed capsule collection, they will continue to raise awareness and drive change in the fashion industry.
Links:
1. Tommy Hilfiger Official Website
2. Shawn Mendes Official Website
