Tommy Hilfiger and Zendaya are preparing to showcase their latest fashion extravaganza in the heart of Harlem, New York. Scheduled to take place at the legendary Apollo Theater on September 8, the upcoming ‘TommyNow’ immersive runway show is poised to be a one-of-a-kind event during New York Fashion Week.
Renowned for their innovative approach to the fashion industry, Tommy Hilfiger and Zendaya are set to introduce an unprecedented virtual reality shopping experience at their show. The revolutionary ‘see now, buy now’ concept will give attendees the opportunity to purchase items from the collection as they are unveiled on the catwalk. What makes this experience truly unique is that it can be accessed online via desktop and mobile devices, eliminating the need for a VR headset. Users will be able to explore a virtual pop-up merchandise shop, peruse exclusive behind-the-scenes fashion content, and purchase the latest styles worn by the models in real-time. Moreover, live camera feeds from the event will offer viewers an immersive look into the show, showcasing a variety of perspectives.
Outside the Apollo Theater, a specially-designed ‘Tommy X Zendaya’ bus will be stationed, featuring the Fall 2019 collection designed by Tommy Hilfiger and Zendaya. Fans will have the opportunity to step inside the bus and shop the collection on the day of the show. Following the event, the bus will embark on a week-long tour around New York City, providing fashion enthusiasts with an up-close experience of the latest designs.
Tommy Hilfiger conveyed his enthusiasm about bringing the TommyNow show to Harlem, emphasizing the significance of diversity and inclusivity in their partnership with Zendaya. The event is not just a fashion display but also a platform for meaningful conversations and the appreciation of cultural diversity.
To commemorate the occasion, a special ‘Tommy X Apollo X Zendaya’ T-shirt has been created, with proceeds from sales going to support the Apollo Theater. This iconic venue, known for hosting legendary musicians such as Aretha Franklin and Ella Fitzgerald, will benefit from the sales, as well as the Mama Foundation in Harlem, which offers music and performance training opportunities.
Tommy Hilfiger and Zendaya’s collaboration is set to deliver a fashion show that combines cutting-edge technology with a philanthropic spirit and a celebration of cultural richness. The TommyNow event in Harlem promises to be a groundbreaking celebration of style, diversity, and creativity.
For more information on the upcoming ‘TommyNow’ event in Harlem, visit the official Tommy Hilfiger website here. Stay updated on the latest collaborations and fashion collections by following Zendaya on her official website here.
