Renowned American fashion designer Tom Ford is expanding his brand by venturing into luxury watches and high-end men’s underwear. This move comes as watches have always been a passion for Ford, and he is finally ready to introduce his first collection of luxury timepieces. He expressed his excitement about entering this category, stating, “I have always been obsessed with watches. I have been waiting for the perfect moment in the development of our brand to introduce this category. We have also been waiting to find the perfect partner.” Ensuring the right partners were found was crucial for Ford to establish his presence in the competitive watch industry. Ultimately, he teamed up with Bedrock Manufacturing, founded by Tom Kartsotis, the founder of Fossil.
As we eagerly await the launch of these luxury timepieces, the anticipation also builds for how Tom Ford will infuse his signature style into these prestigious watches. Known for his luxurious and refined aesthetic, it will be intriguing to see how Ford translates his unique vision into the craftsmanship and design of these timepieces.
In addition to expanding into watches, Tom Ford is also making his move into the realm of men’s underwear. The American fashion house has partnered with Italian manufacturer Albisetti International to create a new line of men’s underwear. This collaboration will surely bring together the expertise of both brands to offer a range of high-quality and stylish underwear options.
While the specific launch dates for these new collections have yet to be announced, the expansion into watches and underwear exemplifies Tom Ford’s determination to make his mark across various sectors of the luxury market. With the success already achieved in categories such as ready-to-wear clothing, shoes, leather goods, cosmetics, jewelry, accessories, and fragrances in collaboration with Estée Lauder, there is excitement surrounding the potential success of these new ventures.
It will be intriguing to see how consumers respond to the introduction of Tom Ford watches and underwear. The brand’s reputation for sophistication and elegance combined with the expertise of their chosen partners sets the stage for a unique and highly desirable offering in the luxury market. As time unfolds, we will witness the impact of Tom Ford’s latest ventures and the role they will play in shaping the brand’s legacy.
For more information on Tom Ford’s expansion into luxury watches and men’s underwear, you can visit the official Tom Ford website here. Additionally, to explore the offerings of Bedrock Manufacturing, the partner in Ford’s watch venture, please click here.
