The fashion, beauty, and lifestyle industry is currently undergoing a significant transformation with the introduction of a groundbreaking digital agency known as Together Group. This visionary initiative brings together ten highly acclaimed owner-led digital marketing consultancies and agencies, uniting their expertise to deliver top-tier services to brands and retailers operating in the fashion, beauty, premium consumer, and lifestyle sectors.
Guided by CEO Dr. Christian Kurtzke, as well as co-founders Brad Fry and Paul Sheehy, Together Group is poised to emerge as a leader in strategy, e-commerce, and digital experiences. Often referred to as the “Champion’s League of owner-led agencies,” this strategic partnership arrives at a crucial juncture for the digital marketing landscape, which is marked by rapid and transformative changes.
Recognizing the evolving dynamics within the industry, Together Group has positioned itself as an agile and forward-thinking entity headquartered in London. Leveraging the combined talents of its member agencies, the group plans to leverage its collective expertise in serving the needs of global premium, luxury, and lifestyle brands. By centering its approach on purpose-driven digital evolution, the agency is committed to delivering unparalleled services to its esteemed clientele.
Notable participants in this collaborative endeavor include New York-based e-commerce creative agency Sweden Unlimited, renowned for its work with esteemed brands such as Estée Lauder, Kate Spade, and W Hotels. Moreover, Folk Commerce, Skywire, and 5XThinking, all distinguished agencies specializing in luxury-lifestyle and fashion domains, are poised to contribute their distinct capabilities to the consortium.
An emphasis on technical proficiency will underscore the services offered by Together Group, with a skilled team of in-house platform specialists and strategic partnerships established across various e-commerce platforms and content management solutions. The agency further benefits from a leadership team comprised of seasoned professionals like Dr. Christian Kurtzke, former CEO of Porsche Design Group, and co-founders Brad Fry and Paul Sheehy, who are instrumental in steering the group’s innovative course.
Already garnering acclaim within industry circles, Together Group has received commendation from prominent figures such as Leja Kress, CEO of Sweden Unlimited, who lauded the agency’s potential to catalyze their growth on a global scale. With aspirations of securing an international stock exchange listing within the next 12 months, Together Group is poised to attract interest from investors worldwide seeking to partake in this dynamic and promising venture.
For more information on Together Group and its diverse range of services, visit their official website here. Additionally, to stay updated on the latest developments and insights within the fashion, beauty, and lifestyle sectors, explore industry-focused resources at Business of Fashion.
