Together Group, a global collection of agencies specializing in luxury and lifestyle sectors, has recently announced its acquisition of “significant stakes” in five founder-led companies. This strategic move further strengthens Together Group’s full-service solutions for design, tech, marketing, and communications in the fashion industry. The agencies that are now part of the Together Group family are Purple, King & Partners, Noë & Associates, Construct, and Hot Pot China.
Purple, a renowned communications agency, specializes in fashion, beauty, and luxury lifestyle. With offices in key cities such as London, New York, LA, Miami, and Hong Kong, Purple has built an impressive roster of clients including Boss, Messika, LVMH, and DSquared2.
Based in New York, King & Partners offers a range of services including strategy, branding, creative work, marketing, and e-commerce support. Their client list includes well-known brands like Neuehouse, Fotografiska, The Boca Raton, and Skims.
Noë & Associates is an agency that focuses on brand strategy, design, content creation, and production, with a particular emphasis on architecture, design, and the built environment. With offices in London and New York, they have worked with prestigious clients such as Rolex, Waldorf Astoria, and Neom.
Construct, a creative consultancy and agency led by women, has successfully worked with high-profile brands including Aman, Claridges, Frette, and Harrods.
Hot Pot China, a digital marketing specialist with offices in London and Shanghai, helps clients develop and execute market strategies specifically tailored to the Chinese market. Their client portfolio includes Liberty, Fortnum & Mason, and La Perla.
CEO of Together Group, Dr. Christian Kurtzke, expressed the company’s goal of creating a diverse luxury-lifestyle agency group that combines synergistic agencies to provide exceptional service across multiple levels. Although the pandemic had an impact on their previous expansion plans, Together Group remains committed to their mission. While the agencies within the group will maintain their individual identities and leadership teams, they will collaborate to offer integrated and creative solutions to clients.
Dr. Kurtzke also emphasized that the company has the potential for significant organic growth and aims to attract high-quality agencies to further expand their service lines. CEO of Purple, Fergus Lawlor, shared his commitment to Together Group’s collaborative approach and sees the partnership as an investment rather than a sale.
As the luxury and lifestyle sectors continue to evolve, Together Group is dedicated to adapting its agency line-up to meet the changing needs of the industry. With the acquisition of these stakes, the group solidifies its position in the fashion industry and strengthens its reputation as a leader in providing comprehensive and tailored solutions.
Useful links related to the article:
1. Together Group
2. Purple
