Amidst the ongoing turmoil in Hong Kong, Tod’s, the renowned Italian luxury brand, is proactively taking measures to counter any potential negative impact on its business. The company’s CEO, Diego Della Valle, remains cautiously optimistic about the current situation and is confident in the progress of Tod’s turnaround strategy.
The recent concerns raised by Moncler regarding decreasing sales in Hong Kong have prompted industry-wide apprehension in the luxury retail sector. However, Della Valle reassured stakeholders that the unrest in Hong Kong is not a significant worry at present. He expressed his optimism for a swift resolution to the issues in Hong Kong, emphasizing the importance of stability not just for business interests but also for the general welfare of the region.
Della Valle also provided updates on Tod’s revitalization efforts, particularly highlighting the successful rejuvenation of the brand’s iconic Gommino loafers. He affirmed that Tod’s is successfully executing its turnaround plan, with early signs of progress becoming evident. The introduction of the innovative Tod’s Factory business model in late 2017 has played a pivotal role in boosting sales and rejuvenating the brand by introducing new products, increasing collection frequency, and enhancing marketing strategies.
At the recent spring-summer fashion show in Milan, Della Valle reiterated Tod’s steadfast commitment to achieving its objectives and expressed his confidence in the imminent positive outcomes. With a renewed focus and strategic initiatives in place, Tod’s is diligently working towards a successful turnaround to solidify its standing in the luxury goods market.
For further information on Tod’s progress and strategies, visit the official Tod’s website here and stay updated on the latest developments in the luxury retail sector.
