In a bold and strategic move, Italy’s renowned luxury fashion brand Tod’s has appointed former Google executive, Alessandra Domizi, as their chief digital and innovation officer. This decision signals Tod’s commitment to enhancing its digital presence and keeping up with the ever-changing landscape of the fashion industry.
Having previously served as Industry Head – Fashion & Retail at Google, Domizi brings a wealth of experience and knowledge in digital strategy to her new role. Working closely with the chairman and CEO of Tod’s, she will play a pivotal role in shaping the brand’s digital future and connecting with a younger demographic.
Scheduled to start her new position on October 14, Domizi will spearhead Tod’s efforts in digital communication and online sales. These aspects are now crucial components of Tod’s business model as the brand looks to attract a new generation of luxury shoppers through innovative digital solutions.
The launch of the Tod’s Factory strategy in 2017 marked a significant milestone for the brand, signaling a push towards modernization and brand revitalization. With new product launches, more frequent collections, and increased marketing investments, Tod’s is on a mission to stay relevant and competitive in the fast-paced fashion industry.
Domizi’s appointment reinforces Tod’s dedication to thriving in the digital age of fashion. With her expertise and insights gained from the tech giant Google, Tod’s is well-positioned to elevate its digital strategies and engage with consumers in exciting and innovative ways.
As Tod’s embarks on this digital transformation journey under Domizi’s leadership, the brand is poised to redefine the luxury shopping experience and solidify its place in the competitive fashion market. Keep an eye out for the latest developments from Tod’s as they shape the future of luxury fashion in the digital realm.
To learn more about Tod’s digital transformation, visit Tod’s Official Website.
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