Tiny, the renowned Canadian holding company, has recently taken over majority control of Frosty, a UK-based creative company that specializes in offering a wide range of services including creative direction, brand design, marketing strategy, and campaigns. Frosty has an impressive clientele that includes prominent names such as Calvin Klein, Hunter, and Everlane. The company was founded by former executives from Burberry and Calvin Klein, JD Ostrow and Greg Stogdon.
With over 100 businesses in its portfolio, Tiny views this acquisition as an opportunity to further establish its presence within the fashion, sport, and branding industries. Ostrow and Stogdon, leveraging their expertise in creative direction, brand design, strategy, and digital collaborations, will concentrate on exploring potential avenues for Frosty, combining innovative ideas with the latest cultural trends and technology.
One noteworthy accomplishment by Frosty was a collaboration with Calvin Klein on Instagram Live, featuring popular celebrities like Pete Davidson, Machine Gun Kelly, and HoYeon Jung. This partnership exemplifies Frosty’s ability to merge creativity with technology, resulting in captivating brand experiences.
In addition to Frosty, Ostrow and Stogdon have also played a role in Frosty Pop, a venture that seamlessly integrates branding agency services with game design and development. Frosty Pop will continue to operate independently under the leadership of Faisal Sethi, while both companies will closely collaborate on developing future games, apps, and digital experiences for Frosty’s clientele. Sethi will remain an investor in the newly formed company.
Ostrow expressed profound enthusiasm about the partnership with Tiny, highlighting the company’s prowess in digital design and their proven track record in leading innovation-driven businesses. He emphasized the shared vision of delivering inspired brand strategies and transforming them into a reality. Ostrow additionally commended Tiny’s esteemed reputation, citing their reliability and credibility as reasons why they are the perfect partner for Frosty and its clients.
With Tiny now holding a majority stake in Frosty, the creative company is poised for continuous expansion and triumph within the industry. This partnership is set to unlock thrilling possibilities for groundbreaking brand experiences, digital solutions, and strategic advancements that will not only benefit Frosty’s clients but also drive the company’s growth.
Useful Links:
1. Frosty Official Website
2. Tiny Holdings Official Website
