Timex Group, an American watchmaker, has recently announced a strategic licensing agreement with the luxury brand Judith Leiber Couture. This agreement grants Timex the rights to produce and distribute timepieces under the Judith Leiber and Judith Leiber Couture brands. The partnership is set to begin in the spring of 2022, and the watches will be available for purchase at Judith Leiber boutiques, select authorized retailers, and online.
Under this agreement, Timex’s creative director, Giorgio Galli, will closely collaborate with Judith Leiber’s creative director, Dee Ocleppo Hilfiger, to ensure that the watch collections align with the brand’s unique aesthetic. The main objective of this collaboration is to combine Timex’s expertise in luxury watchmaking with Judith Leiber’s iconic and pop-culture inspired designs.
The CEO of Timex Group, Tobias Reiss-Schmidt, expressed his excitement about this partnership and the opportunity to work with such a renowned brand in the fashion industry. The collaboration will kick off with the launch of two limited-edition designs, which will reimagine Timex’s T80 digital and Q analog watches. These designs will feature over 900 Swarovski crystals, bringing vibrant and eye-catching color combinations to the cases, dials, and bracelets. Each limited-edition design will be produced in only 200 units.
Dee Ocleppo Hilfiger, the creative director of Judith Leiber, also expressed her enthusiasm for the collaboration, emphasizing the timeless and functional nature of watches. She noted that through impeccable craftsmanship, bold colors, and iconic designs, each timepiece has been transformed into wearable art.
Timex Group, based in Middlebury, Connecticut, is a well-known manufacturer of watches for various renowned brands. Currently employing approximately 3,000 individuals globally, Timex produces watches for companies such as Adidas, Furla, Guess, Missoni, Nautica, Salvatore Ferragamo, Ted Baker, Versace, and Versus.
The partnership between Timex and Judith Leiber Couture marks an exciting collaboration between two iconic brands in the fashion and watchmaking industries. With their combined expertise and dedication to craftsmanship, the Timex x Judith Leiber collection is bound to offer consumers luxurious and aesthetically pleasing timepieces. Watch enthusiasts and fashion lovers alike can eagerly anticipate the launch of this exciting collaboration in the spring of 2022.
Sources:
1. Timex Group – https://www.timexgroup.com
2. Judith Leiber Couture – https://judithleiber.com
