Time-To-Find, a Swiss watches marketplace, has recently secured a significant investment deal with UKTV Ventures, the investment fund owned by BBC Studios. This deal, known as an “airtime-for-equity” agreement, will see UKTV Ventures acquiring a stake in Time-To-Find in exchange for a year’s worth of advertising across its network of channels. With a monthly audience of over 30 million viewers, this advertising opportunity will give Time-To-Find extensive exposure to potential customers.
Founded by former executives from the Rotary Watches management team, Time-To-Find launched its online service in 2019. The platform aims to connect consumers with authorized retailers who have the desired watch in stock through a unique “speed dating” approach. By adopting a reverse marketplace model, the company has embraced the changing dynamics of the traditional retail industry.
Along with the UKTV deal, Time-To-Find has closed a strategic investment funding round from existing shareholders, although the exact amount invested has not been disclosed. Additionally, the company has launched an equity crowdfunding campaign on Seedrs, demonstrating its commitment to securing funds for further expansion.
CEO Tony Quinn expressed excitement about these recent developments, emphasizing the company’s dedication to building and optimizing their unique offering. He also highlighted how Time-To-Find’s platform is future-proofing traditional retailers and expressed gratitude for UKTV Ventures joining them on this exciting journey.
Director of UKTV Ventures, Sheena Amin, expressed her enthusiasm for partnering with Time-To-Find, stating her passion for working with start-ups. Amin acknowledged the company’s ambitious plans for growth and scaling, and she looks forward to leveraging the power of TV to raise awareness of Time-To-Find’s global marketplace platform.
The partnership with UKTV Ventures and the advertising exposure it provides represents a significant milestone for Time-To-Find. With its innovative business model and strategic investments, the company is well-equipped to navigate the evolving retail industry and continue its trajectory of growth and success.
Useful links:
1. Time-To-Find – Official website of Time-To-Find, the Swiss watches marketplace.
2. Seedrs – Equity crowdfunding platform where Time-To-Find has launched its crowdfunding campaign.
