The prestigious American magazine has recently released its annual list of the 100 most influential companies, focusing on their achievements in success, innovation, and leadership. Balenciaga, the renowned luxury brand, has made its mark on the list, standing side by side with other notable companies like Skims, Sotheby’s, and Tik Tok. Time magazine recognizes Balenciaga as not only reflecting the current zeitgeist but also propelling it forward. The brand has an extraordinary impact on the world, according to Time. The magazine’s Top 2022 ranking comprises 100 international companies, with a majority of 70 based in the United States. The list covers a wide range of sectors, including healthcare, entertainment, technology, and fashion.
To compile this prestigious list, Time utilized its extensive network of publishers, correspondents, and industry experts. Their collective expertise helped in determining the selection criteria, with factors such as relevance, impact, innovation, leadership, ambition, and success being the key focus. The aim was to present a diverse range of companies that are instrumental in forging a path forward.
The chosen companies were then divided into various categories, including Pioneers, Titans, Leaders, Innovators, and Disruptors. Balenciaga, being the sole luxury brand in the ranking, finds itself featured in the Leaders category. This placement is attributed to the brand’s artistic director, Demna Gvasalia, and his disruptive approach. The magazine highlights Demna’s significant contributions such as presenting the first couture collection for Balenciaga in 50 years and venturing into unconventional collaborations like creating virtual clothing for the popular game Fortnite and a real collection for The Simpsons.
Joining Balenciaga in the Leaders category is Sotheby’s auction house, which has gained recognition for its initiatives in marketing “digital gems.” Meanwhile, Skims, the brand established by Kim Kardashian, finds a place in the Disruptors category. Skims’ success stems from its inclusive and affordable DNA, and the brand’s notable collaborations with luxury, including partnerships with Fendi.
Overall, Time magazine’s Top 2022 ranking serves as a testament to the influence and impact these companies have in their respective industries. Their dedication to success, innovation, and leadership has solidified their positions on the list and showcases their ability to shape the future.
Useful links:
1. Balenciaga Official Website
2. Sotheby’s Auction House Official Website
