Timberland, known for its outdoor-focused brand, has caused a stir with its global Built for the Bold campaign. The company has become the first brand to take over the train carriages at Village Underground in London’s Shoreditch, a unique creative hub that repurposes old tube carriages, shipping containers, and a warehouse. This location makes it the perfect fit for Timberland’s message.
The campaign’s main objective is to inspire individuals to embrace boldness and recognize their ability to make a positive impact on the world. To bring this vision to life, Timberland collaborated with local graffiti artist Roo, who drew inspiration from the brand’s groundbreaking archival ads. These ads have gained attention over the years for their progressive and irreverent approach.
Transforming the train carriages into a canvas for branded artwork is just one local element of Timberland’s broader global campaign. The campaign also includes attention-grabbing digital, mobile, and out-of-home advertisements, a captivating brand anthem, and a product campaign.
As part of Built for the Bold, Timberland has featured a diverse lineup of emerging and established change-makers. These individuals embody the spirit of boldness. Artists such as UK artist songwriter and poet Arlo Parks and rapper, producer, and Harvard guest lecturer IDK are highlighted throughout the campaign, adding more depth and relevance.
By taking over the train carriages at Village Underground with its branded artwork, Timberland aims to connect with local change-makers and reinforce its position as a brand that fuels adventurous and unconventional lifestyles. This campaign exemplifies Timberland’s commitment to inspiring individuals to step out of their comfort zones, take action, and make a difference in the world.
Overall, Timberland’s Built for the Bold campaign stands out by combining innovative collaborations, bold artwork, and the promotion of impactful individuals. It encourages people to embrace their own boldness and contribute positively to society.
(Note: Unfortunately, there are no specific links or references mentioned in the article that can be added here.)
