The British Fashion Council (BFC) has recently announced that TikTok will be the Principal Partner for the highly anticipated Fashion Awards 2021, scheduled to take place on November 29. This groundbreaking partnership is set to transform the Fashion Awards into a truly global entertainment platform, celebrating the intersection of fashion and culture. It is worth noting that TikTok has previously partnered with the BFC as a Newgen partner.
In addition to TikTok’s Principal Partner deal, this year’s Fashion Awards will also see a shift in its format. Alongside the prestigious awards, the event will feature captivating performances and segments that showcase unique cultural moments from the past year. This change aims to provide a more immersive and engaging experience for the audience.
One of the most exciting aspects of the Fashion Awards 2021 will be the recognition of 15 Leaders of Change. These extraordinary individuals, including designers, brands, creatives, and key industry figures, will be acknowledged for their positive contributions to the fashion industry in the categories of Environment, People, and Creativity. Their innovative and groundbreaking work highlights the significant impact the fashion industry can have in various spheres.
Emphasizing its global reach, the Fashion Awards 2021 will be streamed worldwide, with a particular focus on platform amplification and the creation of tailor-made content. By showcasing the collaborative efforts between fashion, music, film, art, and technology, the event aims to deepen cultural connectivity and highlight the interconnectedness of these creative realms.
An integral part of the Fashion Awards is the esteemed Red Carpet, and this year, it will take center stage. TikTok will play a crucial role by providing a live broadcast of the Red Carpet to a global audience. Leveraging the unique tools and features of TikTok, the live broadcast will offer real-time engagement, offering the TikTok community and viewers worldwide an unparalleled experience of the Red Carpet glamour. The official Fashion Awards TikTok account, @TheFashionAwards, will be the go-to destination for the live broadcast.
Apart from the live broadcast, TikTok users can expect additional activations and exclusive content related to the Fashion Awards. Some of TikTok’s most popular creators will share behind-the-scenes moments and highlights from the event, providing a unique glimpse into the happenings of the evening. Winners, as well as presenters, will also have exclusive backstage access on TikTok, allowing fans to get even closer to their favorite fashion icons.
This partnership between the BFC and TikTok for the Fashion Awards 2021 represents a momentous collaboration with the aim of elevating the event to new heights. By harnessing the power of social media and technology, this partnership seeks to effectively showcase the global influence of fashion and celebrate the positive changes that the industry has witnessed over the past year.
Useful links:
1. British Fashion Council
2. TikTok
