TikTok Fashion Month has truly made its mark on the fashion industry, revolutionizing the way big-name brands and influencers connect with their audience. By focusing on Gen-Z users, the platform has brought a fresh and innovative approach to showcasing the latest trends and collections. From livestreamed runways by renowned fashion houses like Louis Vuitton and Saint Laurent to styling sessions led by popular influencers, TikTok Fashion Month has really brought the fashion world to the fingertips of its users.
Louis Vuitton set the tone for the fashion month with a stylish livestreamed menswear runway, followed by an engaging styling session with model and influencer Wisdom Kaye. Saint Laurent also captured the audience’s attention with a dazzling presentation of their latest collection through a livestreamed runway event. Looking ahead, fashion influencer Ariam is scheduled to host a styling session on September 18, followed by the highly-anticipated unveiling of JW Anderson’s Spring/Summer 2021 womenswear collection on September 28.
Jonathan Anderson of JW Anderson expressed his enthusiasm for participating in TikTok Fashion Month, emphasizing the importance of embracing new technologies and platforms for the brand’s growth and innovation. The fashion extravaganza will culminate in the TikTok Runway Odyssey, a virtual runway livestream hosted by musician and influencer Nick Tangorra, in collaboration with Puma and Alice + Olivia. This event will showcase an exclusive collection created by Black TikTok creators and designers, with Puma’s collaboration serving to support the Equal Justice Initiative and Alice + Olivia’s capsule collection benefiting the CFDA.
Stacey Bendet, the creative director of Alice + Olivia, commended TikTok as a forward-thinking platform that seamlessly combines fashion, music, art, and design. The promotion of TikTok Fashion Month through hashtags like #TikTokFashionMonth, #GetTheLook, and #Fashion101 underscores the platform’s dedication to fostering inclusivity and diversity within the fashion realm. Beyond being a mere fashion spectacle, TikTok Fashion Month serves as a creative hub for collaboration between designers, influencers, and the vibrant TikTok community.
For more information on TikTok Fashion Month and the latest trends in the fashion world, be sure to check out the official TikTok Fashion Month website here and stay connected with the latest updates on the TikTok app itself. Let’s stay tuned for what the future of fashion holds in this digital age of innovation and creativity!
