In the current era, the luxury industry is facing a growing demand for premium goods and services, which has led to the need for a strengthened workforce. TikTok, the popular social media platform, has emerged as a potential tool for recruiting young talents. Arnaud Cabanis, the General Manager of Monetization at TikTok France and Benelux, sheds light on this topic in an interview excerpt from the Special Edition “HR & TALENT: Recruitment Special”. Here are some key points discussed in the interview.
Employment-related content on TikTok has witnessed a significant acceleration and diversification since 2021. Hashtags like #emploi and #recrutement have accumulated millions of views, showcasing the interest of TikTok users in job-related content. Some users have even dedicated their accounts to help the community by sharing HR advice and providing insights into their professional endeavors.
Premium and luxury brands have also recognized the potential of TikTok as a recruitment platform. They are utilizing the platform to carry out recruitment campaigns with a more natural and authentic tone. These brands are leveraging humor and spontaneity in their videos to attract candidates. For example, the Comité Colbert, an organization focused on promoting excellence trades and craftsmanship, recently launched its TikTok account to raise awareness about its mission.
TikTok itself has shown commitment to the employment sector. In June 2021, they launched the hashtag #MissionEmploi, which has gained over 121 million views. This hashtag serves as a hub for various employment and training tips and tricks, contributed by both professionals and platform users. TikTok partnered with Pôle Emploi, a prominent player in the French employment sector, to further enhance this initiative. Pôle Emploi even opened an official TikTok account to actively engage with the community.
If you’re interested in learning more about trends and recruitment opportunities in the luxury sector, the Special Edition “HR & TALENT: Recruitment Special” offers valuable insights. It features advice and testimonials from around forty experts, including renowned brands like LVMH, Kering, Cartier, Longchamp, Galeries Lafayette, Printemps, Christian Dior Couture, and L’Oréal Luxe. Additionally, relevant information can be found on LinkedIn as another resource for professionals in the industry.
Useful links:
1. LinkedIn: A platform for professionals to connect and share insights in various industries, including the luxury sector.
2. Pôle Emploi: The official website of Pôle Emploi, a leading French actor in the employment field, offering resources and services for job seekers and employers.
