Icon Outlet at the O2 has recently unveiled a captivating new attraction called Tikky Town, aimed at providing visitors with a unique interactive experience specifically designed for capturing content to share on popular social media platforms like Instagram and TikTok. This launch signifies the increasing importance of social media, innovation, and experiential offerings in the retail industry. Located on the lower level of Icon Outlet, Tikky Town covers an extensive area of approximately 4,000 square feet, conveniently positioned opposite its sister venture, Selfie Factory. This exclusive new attraction is available only to visitors of The O2, offering them an enticing reason to indulge in physical shopping experiences rather than relying solely on online platforms.
What can you expect to find at Tikky Town? Much like Selfie Factory, Tikky Town is a ticketed attraction that grants visitors up to 60 minutes to explore a variety of captivating sets and create their own content using their personal devices. With over 20 visually stunning and distinct environments to choose from, including a pink prison room, doodle wall, and balloon fan room, Tikky Town provides the perfect backdrop for capturing engaging social media content.
Managing Director of Tikky Town, Will Bower, expressed his satisfaction with the success of the Selfie Factory launch and emphasized the company’s mission to create a distinctively immersive experience that acts as a playground for content creation and sharing on various social media platforms. Bower also expressed strong confidence in the potential success of this latest experiential concept, given the well-received performance of Icon Outlet and The O2 as popular destinations since their reopening.
The addition of Tikky Town to Icon Outlet at the O2 further exemplifies the growing intersection of retail and entertainment. In today’s digital age, consumers seek out distinctive and immersive experiences that they can capture and share with their online communities. By providing a dedicated space for social media content creation, Tikky Town taps into this desire and offers visitors an interactive and visually captivating experience.
This strategic move by Icon Outlet mirrors a significant trend in the retail industry, where shopping destinations are transforming into social media hotspots. Retail spaces are now more than just places to make purchases; they have become multifaceted destinations for entertainment, self-expression, and digital content creation. By incorporating attractions such as Tikky Town, retail destinations can attract a wider audience, increase foot traffic, and encourage visitors to spend more time and money within their establishments.
It’s worth noting that Tikky Town’s location within Icon Outlet strengthens its position as a prominent player in the vibrant O2 arena complex. The O2 is renowned for hosting world-class entertainment, including concerts, sporting events, and live performances. By offering a unique and engaging experience like Tikky Town alongside its existing attractions, Icon Outlet contributes to The O2’s reputation as a must-visit destination for leisure and entertainment.
To sum up, the introduction of Tikky Town at Icon Outlet underscores the growing significance of social media-centric experiences in the retail landscape. By providing an interactive space dedicated to content creation and sharing, Tikky Town caters to the desires of digitally connected consumers. This innovative addition solidifies the status of Icon Outlet and The O2 as premier destinations for both shopping and entertainment, setting a new standard for retail experiences in the digital age.
Useful links:
– Check out Tikky Town at Icon Outlet: https://www.iconattheo2.co.uk/tikky-town
– Explore Icon Outlet’s diverse offerings: https://www.iconattheo2.co.uk/
