Under the guidance of head of creative and design Christoffer Lundman, Tiger of Sweden has embarked on a new journey with the launch of a cutting-edge “pilot” store in partnership with Daytrip Studio from London. This bold move represents a fresh take on the brand’s retail spaces, incorporating elements that are deeply rooted in the brand’s Swedish heritage.
The design philosophy behind the innovative store concept is a marriage of sophistication and innovation, where clean lines and natural materials converge to create a space that exudes confidence and style. The store is carefully curated to cater to the needs of the modern consumer, offering a gallery-like experience alongside a luxurious tailoring lounge.
Situated in the newly unveiled section of Copenhagen International Airport, the flagship store encompasses 100 sq m of retail space, with plans for additional stores in the pipeline for the upcoming year. Daytrip Studio’s design ethos was to capture the essence of Swedish culture, while Lundman’s vision was to cultivate a tranquil ambiance that seamlessly blends art gallery aesthetics with traditional tailoring elements.
The end result is a luminous and airy store that showcases impeccable craftsmanship and attention to detail. Rich cherry timber panels line the walls, while sleek stainless steel display systems provide a sense of movement and fluidity. The store’s design is further accentuated by transparent glass fixtures and striking metallic accents in Falu red, adding a touch of modernity to the overall ambiance.
Tiger of Sweden’s debut store in Copenhagen represents a significant milestone for the brand, embodying their dedication to innovation, quality, and an exceptional customer experience. It serves as a testament to their unwavering commitment to honoring tradition while embracing progress, ultimately delivering a retail environment that is not only aesthetically pleasing but also highly practical for today’s discerning shoppers.
To find out more about Tiger of Sweden and their latest store concept, visit their website here. For a closer look at Daytrip Studio’s innovative design projects, click on this link here.
