Tiger of Sweden bids farewell to its creative director, Christoffer Lundman, marking the end of a successful two-year tenure that saw the brand’s creative vision flourish across all consumer touchpoints. Following their mutual decision to part ways, the luxury-contemporary label is now on the lookout for Lundman’s replacement, as they strive to further strengthen their positioning in the premium fashion market with a renewed focus on consumer needs.
Under Lundman’s guidance, Tiger of Sweden witnessed a transformation, with his unique creative vision and distinctive aesthetic leaving a lasting mark on the brand. As the search for a new creative chief begins, CEO Linda Dauriz, who recently took over the reins, highlights the importance of continuing to build on the brand’s high-fashion legacy while exploring new avenues for growth and innovation.
Despite his departure, Lundman’s impact will be felt in Tiger of Sweden’s upcoming collections, with his final AW20 showcase at Pitti Uomo standing as a testament to his contribution to the brand’s evolution. As the company looks to build on its success and expand its appeal under new leadership, the team remains grateful to Lundman for his dedication and creativity.
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