Tiger of Sweden, a well-known Swedish fashion brand, has recently encountered some obstacles, but the company remains hopeful about its future prospects. The appointment of Linda Dauriz as the new CEO, slated to begin her role at the start of the upcoming month, has infused the brand with optimism. Dauriz brings a wealth of experience from her time at Hugo Boss, where she excelled as the Director of Customer Experience & Corporate Development. Her extensive background in the fashion industry positions her as a valuable leader who can steer the brand towards greater visibility and success among consumers in Europe and other key markets.
Replacing the interim CEO Moa Strand, who will transition to the role of Chief Marketing Officer, Dauriz is well-equipped to drive Tiger of Sweden forward. Her previous responsibilities at Hugo Boss entailed overseeing the company’s global strategy, customer relationship management, data analytics, digital marketing, and customer experience initiatives. Before her tenure at Hugo Boss, Dauriz served as a partner at McKinsey & Company, advising a range of apparel, fashion, and luxury companies across Europe and beyond.
Drawing on her diverse expertise, Dauriz sees significant opportunities for growth and innovation at Tiger of Sweden. She is committed to amplifying the brand’s unique attributes, which are rooted in Swedish design heritage and characterized by traits such as confidence, courage, and creativity. Dauriz’s strategic focus will involve updating formal wear with a smart casual twist and enhancing the brand’s appeal to consumers through digital channels, company-owned stores, and collaborative ventures with distribution partners.
Chairman Peter Thorsen has expressed his full confidence in Dauriz, emphasizing her international acumen, consumer-centric mindset, dedication to the brand’s ethos, digital proficiency, and track record of effective execution. With Dauriz at the helm, Tiger of Sweden anticipates a period of growth and evolution, as she works to elevate the brand’s market positioning and expand its reach.
The leadership transition at Tiger of Sweden signals a new chapter for the brand, one that holds promise for further success and relevance in the fashion industry. With Dauriz steering the company towards a bright future, consumers can expect exciting developments and fresh perspectives from this iconic Swedish label.
For more information on Tiger of Sweden and its latest updates, visit their official website here.
To learn more about Linda Dauriz and her vision for Tiger of Sweden, check out her professional profile here.
